Umwaka ushize, club ya EDG yegukanye igikombe cya Shampiyona y’Imigani, ku buryo inganda z’imikino zongeye kwibandwaho na rubanda, ariko kandi zikareka intebe yimikino yimikino yimikino ikinirwa kandi abaguzi benshi bamenyereye, kandi byihuse “hanze uruziga ”.Mu minsi mike ishize, raporo yerekanye ko iterambere ryihuse ryinganda zimikino ryatumaga ishyaka ryabaguzi ryintebe zimikino, kandi intebe zimikino zabaye kimwe mubicuruzwa byamamare byabaguzi mumahanga.Mubyukuri, intebe yimikino imaze igihe kinini igabanya imipaka yerekana porogaramu imwe, mubice bitandukanye byubuzima, ariko nanone bitewe nubuzima bwayo "ubuzima", yafashe abakiriya benshi.
Mubyukuri, intebe zimikino zizwi nabaguzi ntizishobora gutandukana niterambere ryinganda zimikino.Nk’uko bigaragazwa na “2021 mu Bushinwa raporo y’ubushakashatsi bw’inganda e-siporo” yerekana ko muri rusange ingano y’isoko rya e-siporo mu 2020 igera kuri miliyari 150 z'amayero, ubwiyongere bwa 29.8%.Duhereye kuriyi ngingo, ahazaza h'intebe zo gukinira mu gihugu zifite umwanya mugari wo guteza imbere isoko.Amakuru yo kugurisha intebe yimikino nayo arabigaragaza.Umwaka ushize, mugihe cya “Double 11 ″, igicuruzwa cyintebe yimikino ya Tmall ya platform cyiyongereyeho hejuru ya 300% umwaka ushize.
Intebe zo gukina ziragenda ziyongera mu matsinda y’abaguzi, ibyifuzo by’abaguzi biragenda bitandukana.
Kugeza ubu, aho usaba intebe yimikino ntikigarukira gusa kumikino umwe, imbaga yabaguzi ntabwo ari abakinyi ba e-siporo babigize umwuga gusa nabakinnyi ba e-siporo basanzwe.Mugihe hagaragaye ibiro byo murugo, amasomo ya interineti murugo nibindi bintu, intebe zimikino zakoreshejwe cyane mubikorwa byabaguzi, kwiga nahandi.
Kubaguzi basanzwe, aho intebe yimikino ishyirwa murugo, bivuze kandi ko intebe yimikino kugirango ihuze ibiranga "umukino", ariko hamwe nibiranga "ibikoresho".Kubaguzi basanzwe, bazahitamo ibirango byumukino wumwuga wabigize umwuga nibicuruzwa, ariko kandi bitondere cyane isura yimiterere yintebe yimikino no guhuza imitako yo murugo.Kubyumba byo kuraramo, icyumba cyo gukiniramo hamwe nandi mashusho yo murugo, uburyo butandukanye bwintebe zimikino mukibanza kizwi cyane cyo gushushanya inzu kubakoresha bisanzwe, kugirango abantu bagere no kwaguka.
Abaguzi bafite ibyifuzo bitandukanye byintebe zimikino, nka, abategura porogaramu nandi matsinda y’abakoresha badakina imikino, bazinjira kandi murwego rwo gukoresha intebe yimikino kubera gukurikirana uburambe bwiza kandi bwiza.
Kubakinnyi ba e-siporo babigize umwuga nabakinnyi bakuru, intebe zimikino hamwe n "ubuzima" biranga ngombwa.Amasaha maremare yo kwicara, no mumikino mugihe ibikorwa byimbaraga nyinshi, bizatera ibibazo byinshi byubuzima.Nk’uko abahanga mu kuvura indwara z’imikino babitangaza, indwara y’abakangurambaga b’imikino ahanini ni karande, kandi ibikenewe ni imiyoborere y’igihe kirekire.Kubwibyo, uburyo bwo gutandukana binyuze mumikorere yintebe yimikino ifite "ubuzima", gutanga ibicuruzwa byintebe byimikino byoroshye kubantu babigize umwuga, nibyo byibandwaho byintebe yimikino yabigize umwuga.
Nubwo, nubwo iterambere ryagurishijwe ryintebe zimikino, ryakiriwe neza nabaguzi, ariko ibyo bicuruzwa nabyo bifite imikorere imwe, kubura udushya, gushushanya ibicuruzwa no kugaragara nkikibazo kimwe.Ibi bivuze kandi ko intebe zimikino zijyana umuyaga wumukino murugo, ariko kandi zigomba guhindura "ibintu byihariye" ukurikije ibidukikije byabaguzi murugo, kandi buri gihe mubikenerwa n "" umukino "wabaguzi hamwe n" igishushanyo mbonera "Shakisha uburinganire hagati ya ibikenewe.
Bamwe mu basesenguzi b'inganda bemeza ko intebe z'imikino yo mu gihugu ahanini ari imishinga mito n'iciriritse, ishoramari rito mu bushakashatsi no mu iterambere, bigatuma ibicuruzwa bidahwitse.Ushaka guca ukubiri, ukeneye gushora amafaranga menshi mugushushanya no guteza imbere intebe zimikino kugirango uzamure uburambe bwabaguzi.Imbere yo kwaguka kwabaturage no guhinduka mubisabwa, biragaragara ko inganda zitanga umusaruro zigomba gukora "umukoro".
Muri make, intebe yimikino yabaguzi batangiye gukwirakwira kuva mumatsinda yabakinnyi ba e-siporo babigize umwuga kugeza kubakoresha bisanzwe.Mu bihe biri imbere, intebe yimikino usibye gukenera kuzuza urwego rwimbitse rwuburambe bwimikorere, kwagura abaguzi, ariko kandi no gutandukanya icyerekezo cyiterambere ryiterambere ryintebe yimikino.
Igihe cyo kohereza: Ukuboza-29-2022
